Bluetank Services: Search Engine Optimisation
Search Engine Optimisation (SEO) involves preparing a website in such a way that it will be picked up by the free listing search engines with optimal results. This consists of liaising with the client to establish potential customer search terms and keyword definitions of the website.
Once the content for the website has been provided Bluetank performs analysis on this and reworks it where appropriate. Once live the website is manually submitted to selected search engines. This service is supported by our Internet Promotion service as results for the free listings on search engines cannot be guaranteed.
Service Includes
- Search term / keyword definition / liaison with the client
- Content analysis and reworking (meta tag, and keyword placement)
- Page and file name tactical naming
- Manual submission to selected search engines
Periodical Reviews
This service is only offered if your web hosting is using a form of statistical analysis where Bluetank® can analyse incoming traffic from search engines (and other sources) along with what terms and keywords have been used. Then appropriate recommendations are made based on this analysis.
Aiding Website Traffic
In addition to the above there are several things you can do to increase your search engine rankings and website traffic in general (Bluetank would recommend to do this whilst search engine optimisation and web build is taking place).
Tips
- Include your company and website link in relevant free and fee charging directories
- Create external website articles linking back to your website
- Banner advertising on websites with provable traffic statistics
- Paid for advertising on search engines (Google, Overture, Ask Jeeves etc) and sponsored links