Project: Etherington Air Conditioning Website Design and Content Management
Brief
Etherington Air Conditioning approached Bluetank with the opportunity to completely redevelop their existing Internet presence. Their old website was outdated in terms of content, not being picked up in search engine listings and didn't reflect the company's professional image.
They required the new website design to blend with existing marketing literature and the facility to update certain areas of the website's content themselves.
Communications Solution
Design elements were taken from the client's existing information leaflets and used as a starting point for creating a fresh and clean fascia for the new website. Bluetank introduced many new design ideas and direction for complimentary photographic imagery.
The website was built using the latest XHTML and CSS standards meaning the pages will load faster, be more accessible and stand a better chance of getting listed well in the search engines.
Bluetank implemented a content management system for the website that incorporated latest news and case study modules allowing the client to update these content areas at their convienience.