Project: Aguichant Identity Design, Instore Branding and Advertising Material
Brief
Aguichant is a local retail company selling exclusive ranges of lingerie. Bluetank was approached when the company initially started-up and was asked to come up with a suitable brand for the company.
Solution
The brand identity was designed to represent the Eiffel Tower in Paris and also incorporates a lace-up tie effect on the letter 'A'. The themes of France and lingerie create the focus point of the brand.
Bluetank continued its relationship with Aguichant throughout the store's first year of business, helping to incorporate the new brand into all aspects of the operation, including store merchandising materials, signage, in-store checkout systems, product packaging, advertising and marketing materials.